Did the child receive a book about fruit or vegetables? 0 = control (no book) group, 1 = fruit book group, 2 = vegetable book group.
0 = Control
1 = Fruit
2 = Vegetable

Is child's target fruit disliked or unfamiliar? 1 = disliked, 2 = unfamiliar
1 = Disliked
2 = Unfamiliar

Child gender 1 = male, 2 = female
1 = male
2 = female

Child's ethnic origin 1 = White British, 2 = other
1 = White British
2 = Other

Parent's qualifications 1 = degree level or higher, 2 = other
1 = degree or higher
2 = rest

Parent's marital status 1 = married, 2 = other
1 = married
2 = rest

Parent's household income 1 = £50k or more, 2 = other
1 = £50+
2 = rest

Child's liking of target fruit at Baseline. 0 = Never tried, 1 = strongly dislikes, 2 = dislikes, 3 = neither likes nor dislikes, 4 = likes, 5 = strongly likes. NB Children coded 0 excluded from analyses of liking.
0 = Never tried
1 = Strongly dislikes
2 = Dislikes
3 = Neither likes nor dislikes
4 = Likes
5 = Strongly likes

Did parents return a diary of their experiences during taste exposure phase? 1 = yes, 0 = no
0 = no
1 = yes