The study explored whether parents� efforts to introduce their toddlers to disliked or unfamiliar fruits and vegetables at home are facilitated by a prior period of visual familiarisation to foods through shared picture books. Parents identified two target foods � 1 fruit and 1 vegetable � that they wanted their child to eat. In a randomised controlled trial design, families were allocated to one of three groups: a vegetable book, fruit book, or control (no book) group. Families looked at a book about one of their child�s target foods (except controls) for two weeks, before all families engaged in a 2-week taste exposure phase to both target foods. Two datasets are available for this project.