How to cite this Dataset
Zhang, Yuchan (2022): Legibility of Chinese-English direction signs: how the spatial presentation of bilingual typography in two different scripts affects sign legibility. University of Reading. Dataset. https://doi.org/10.17864/1947.000379
Description
Chinese-English bilingual traffic signs (CEBTS) are widely applied in public spaces in China. However, few studies have addressed the design of bilingual signs using two different scripts. The main research question is how can sign legibility be improved by the spatial presentation of bilingual location name(s) comprised of Chinese and English.
The dataset was collected to examine the effects of adjusting the spatial presentation of Chinese/English legends on CEBTS legibility. The adjustments include changes in connecting spacing (vertical distance connects Chinese/English into a bilingual legend)(Study A), separating spacing (vertical spacing separates bilingual legends) (Study B), and text alignment (Study C).
| Resource Type: | Dataset |
|---|---|
| Creators: | Zhang, Yuchan  ORCID: https://orcid.org/0000-0002-8990-2080 |
| Rights-holders: | Zhang Yuchan |
| Data Publisher: | University of Reading |
| Publication Year: | 2022 |
| Data last accessed: | 19 April 2024 |
| DOI: | https://doi.org/10.17864/1947.000379 |
| Metadata Record URL: | https://researchdata.reading.ac.uk/id/eprint/379 |
| Organisational units: | Arts, Humanities and Social Science > School of Arts and Communication Design > Typography & Graphic Communication |
| Participating Organisations: | University of Reading |
| Keywords: | bilingual traffic sign, dual-script typography, sign legibility, sign layout |
| Rights: | |
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